Wednesday, February 3, 2010

Not without my hat

I can't go out without covering my hair. And the reason is my hair color removal process. Really.. 1/3 blonde, 2/3 orange - it's not hot! Orange is not hot! I'm off to buy more of that magic stuff (color removal) and hope to get the dark orange lighter. Would need everything blonde before I dye the hair with a new color. Hopefully I'm done by May.

Been there, done that, anyone?

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Sunday, January 31, 2010

It's small, but it's mine

It took me 2 months to clean the walk in closet from all junk I throwed in when we moved to this apartment. Today I finally did something about it and now you actually get in. My boyfriend graciously donated this space to me and my shoes, so to say. Because that was my main plan, to get a place where I can store my shoes (for the clothing I have a separate bedroom closet, so I'll just keep jackets and dresses here).

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Shelf pics from Ikea

I've been thinking about placing another shelf or two on the wall for eh.. more shoes. The room is so high that it would be a shame to leave all the wall space empty when you could use it for something. Guess a white one would be best? I might even paint those other shelves white, I dislike the brown.

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For this area my idea is to create a space for boots on the floor, with boot hangers (probably underneath the last shelf). On the top shelf where there are now the two shoe pairs, I'd like 1-2 jewelry hangers. Found one design I like online, from
Lisbeth Dahl, €18,50. And where the sneakers are now in the corner, a shoe shelf.

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Lisbeth Dahl jewelry hanger, photo source

Another thing I need for the closet would be a step stool. Step chairs are nice as well, but a step stool would be better for a smaller space. Has to be high enough so I get to the highest shelf without climbing.

33520-003-00000 shaker-stool

First step stool from Isku, €89
Second photo loaned from Yankee Woodbuilding website

So, what do you think about the plans? What would you do with the space if it was in your apartment?

Wednesday, January 27, 2010

Take off your clothes

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Love them! Unfortunately $100 for a pair of shorts is too much in my world (for some reason I just can't put that much on shorts, while I can put that amount on a lot of other things.. but shorts are.. shorts?!), but if it's not in yours, you can buy these from Take off your clothes on Etsy.

Monday, January 25, 2010

Zumba

I've seen some Zumba commercials in the TV for the training DVD:s they sell, and we always laugh at them with my boyfriend. The name is ridiculous, the TV ad is ridiculous, at first I actually thought it was a joke.

Now I for the first time watched a Zumba video, and looking at the moves.. hell yea, it must work! Should I start morning Zumba by myself in my apartment?! With the curtains closed, of course. Beach babe 2010?!


Zara online store - soon

In Fall 2010 my all time favorite brand ZARA will launch an online store (source). They will start with the European market, but not impossible that there will be a US store in future. Although I've never felt I necessary need an online shop for Zara, this is certainly something I've been waiting for to happen.

My boyfriend who study in a technology university told me about a lecture about marketing he attended. The lecturer talked about Zara and Benetton. He said that Benetton have spent a lot (don't remember how much, but it was a huge amount of money anyway) on marketing and PR, while Zara doesn't spend much on the actual marketing (we don't see Zara commercial in TV, rarely there are billboard ads on the streets and so on). Yet Zara is such a huge brand, and I think as a brand even more popular than Benetton? When I hear Benetton I think of the 90's, don't know where they are standing with their brand today and what age group they serve. I don't think people in my age shop at Benetton as much as they shop in Zara.


Zara Spring-Summer 2009 Ad Campaign 2.preview

And Zara has achieved all this without even an online store, when all the other leading budget brands actually have an online store (Topshop, H&M, New Look, River Island, Mango..). How come? I believe much is thanks to the fact that the young consumers of Zara are very eager to spread the word about the brand. Every day I find in some blog I read something that has been purchased from Zara. Always when I've posted my Zara shoes somewhere I've got great response, and when you post pictures of your buys online you are very likely to bring the brand more customers. They want what you have, and so the story goes on.

So Zara has made it to the top without an online shop, and much because of us who value their brand and share our love for it to other people, and then of course because they have combined quality, affordable and trendy under one brand. Keep on sharing and posting your Zara buys online. And I welcome the online shop in Fall 2010.